A society of mass consumption
is contrary to a society of mass poverty. In a society of mass poverty,
the average level of consumption is low, and most of the people consume
a small amount of goods. (see graphs in the exhibition). In a society of
mass consumption, the average level of consumption is very high and most
of the people consume a large amount of goods.
The society of mass consumption
is the result of a higher purchasing power, as well as of social struggles
for a better share of the production benefits. Mass consumption makes possible
bigger markets (super and hyper), but it is not an egalitarian society.